Green Digital Transformation Capability Dan Sustainable Organizational Performance Pada Perguruan Tinggi Di Kota Makassar: Peran Mediasi Green Digital Innovation Dan Moderasi Data-Driven Culture

Dhimas Tribuana; Andi Firdania; Muh. Rusli; Abu Said Uddin; Herlina Amin Noor; Natsir Thamrin

doi:10.64476/jtbc.v2i2.78

Penulis

Dhimas Tribuana Akademi Sekretari Manajemen Indonesia Publik, Makassar, Indonesia
Andi Firdania Akademi Sekretari Manajemen Indonesia Publik, Makassar, Indonesia
Muh. Rusli Akademi Sekretari Manajemen Indonesia Publik, Makassar, Indonesia
Abu Said Uddin Akademi Sekretari Manajemen Indonesia Publik, Makassar, Indonesia
Herlina Amin Noor Akademi Sekretari Manajemen Indonesia Publik, Makassar, Indonesia
Natsir Thamrin Akademi Sekretari Manajemen Indonesia Publik, Makassar, Indonesia

DOI:

https://doi.org/10.64476/jtbc.v2i2.78

Kata Kunci:

Green Digital Transformation Capability, Green Digital Innovation, Data-Driven Culture, Sustainable Organizational Performance, Perguruan Tinggi

Abstrak

Penelitian ini menganalisis pengaruh Green Digital Transformation Capability (GDTC) terhadap Sustainable Organizational Performance (SOP) pada perguruan tinggi melalui Green Digital Innovation (GDI), serta menguji Data-Driven Culture (DDC) sebagai kondisi moderasi. Penelitian menggunakan survei kuantitatif potong lintang terhadap 200 dosen dan tenaga kependidikan pada perguruan tinggi di Kota Makassar, Indonesia, yang dilaksanakan pada 1-14 April 2026. Data dianalisis menggunakan partial least squares structural equation modeling (PLS-SEM) melalui SmartPLS 4 dengan 5.000 subsampel bootstrap. Model pengukuran menunjukkan reliabilitas dan validitas yang memadai (outer loading = 0,738-0,868; composite reliability = 0,923-0,938; AVE = 0,624-0,689; HTMT = 0,182-0,659). GDTC berpengaruh positif terhadap GDI (beta = 0,443; p < 0,001) dan SOP (beta = 0,302; p < 0,001), sedangkan GDI berpengaruh positif terhadap SOP (beta = 0,372; p < 0,001). DDC berpengaruh positif terhadap GDI (beta = 0,234; p < 0,001) dan SOP (beta = 0,274; p < 0,001). GDI memediasi secara parsial hubungan GDTC-SOP (beta = 0,165; p < 0,001), sedangkan DDC memperkuat hubungan GDTC-GDI (beta = 0,388; p < 0,001). Model menjelaskan 42,7% variasi GDI dan 50,4% variasi SOP. Temuan memperluas riset digital sustainability dengan menunjukkan mekanisme capability-innovation-performance serta menempatkan budaya berbasis data sebagai boundary condition dalam pendidikan tinggi.

Unduhan

Data unduhan belum tersedia.

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