OPTIMALISASI E-COMMERCE MELALUI TEKNOLOGI WEB MODERN

Asnia Ramadhani; Melni Melni; Nurkhafitri Sahra; Alya Nabila; Dhimas Tribuana

doi:10.64476/jtbc.v1i3.27

Penulis

Asnia Ramadhani Universitas Muhammadiyah Kolaka Utara, Lasusua, Indonesia
Melni Melni Universitas Muhammadiyah Kolaka Utara, Lasusua, Indonesia
Nurkhafitri Sahra Universitas Muhammadiyah Kolaka Utara, Lasusua, Indonesia
Alya Nabila Universitas Muhammadiyah Kolaka Utara, Lasusua, Indonesia
Dhimas Tribuana Universitas Muhammadiyah Kolaka Utara, Lasusua, Indonesia

DOI:

https://doi.org/10.64476/jtbc.v1i3.27

Kata Kunci:

optimasi e-commerce, Next.js, Laravel, Headless Commerce, review literatur sistematis, kinerja web

Abstrak

Penelitian ini bertujuan untuk mengidentifikasi tren adopsi, manfaat utama, dan tantangan dalam optimasi e-commerce menggunakan teknologi web modern seperti Next.js, Laravel, arsitektur Headless/Decoupled, dan Progressive Web Applications (PWA). Metode yang digunakan adalah Tinjauan Literatur Sistematis (SLR) terhadap publikasi akademik dari tahun 2020 hingga 2025, dengan pencarian komprehensif di berbagai database ilmiah. Hasil utama menunjukkan pergeseran signifikan menuju Headless/Decoupled Commerce, di mana Next.js menjadi framework frontend dominan dan Laravel sebagai backend pilihan. Implementasi teknologi ini secara konsisten meningkatkan skor Core Web Vitals, efisiensi pengiriman data, dan indeksasi SEO, serta meningkatkan keterlibatan dan retensi pengguna mobile melalui PWA. Meskipun demikian, tantangan yang dihadapi meliputi kompleksitas pengembangan awal, integrasi pihak ketiga, dan kurva pembelajaran yang tinggi. Kesimpulannya, adopsi Headless Commerce dengan Next.js dan PWA merupakan strategi esensial untuk mencapai keunggulan kompetitif dalam metrik bisnis e-commerce.

Unduhan

Data unduhan belum tersedia.

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